Dry skin is the number one cause of skin irritation and itchiness. Dry skin happens more often in the winter when the cold air outside and the hot air inside creates low humidity. This causes the skin to lose moisture and it may crack and peel. Bathing too long or hand washing too frequently, especially if one is using harsh soaps, may also contribute to dry skin. Dry skin can also be caused by a deficiency of water, vitamin A, vitamin D, and enough proper salt in the diet. 
Nourish your skin by hydrating adequately every day. Eat a healthy diet of mostly raw fruits and vegetables and increase omega-3 fatty acids by consuming flax seed or fish. Use only mineral salts and bathe with salts to help dry skin slough off. Use organic moisturizers such as pure coconut oil.
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Photo by Lily M.A. Parminter